The studio publishes its arguments.

MyBridge: A hyperlocal social-commerce thesis

Mainstream social media optimizes for global attention at scale, monetized through algorithmically-targeted advertising. That model produces opaque feeds, platform-owned identity, and engagement-maximizing rank. Those are outcomes poorly aligned with community-scale needs.

Vertically integrate a hyperlocal social-commerce platform anchored to a single city. Replace advertising with subscription tiers and on-chain micro-rewards. Use a cryptographic identity layer (NNS on NERA). Document feed ranking in code rather than concealing it inside an ML model.

Civic and commerce networks anchored to a city. Conference and event operations. A replicable form factor for cities whose population, business density, and civic-event calendar make a hyperlocal alternative viable.

NERA: A community-scale chain thesis

General-purpose chains optimize for global throughput and global liquidity. Most consumer and community-scale apps need neither. They need predictable sub-cent fees, custodial-friendly wallet flows, portable identity, and operating economics that match a single community's revenue model, not a mainnet's. Closed permissioned chains stall on governance; mainnets over-serve and over-charge.

Build an EVM-compatible chain explicitly scoped to community-scale workloads. Custom gas economics tuned for consumer-grade transaction costs. NNS (Nera Name Service) so users have portable names, not platform-owned handles. Custodial-by-default wallet flows so a consumer can sign up without ever seeing a seed phrase, and unlock self-custody later when they actually want it. Hot-swappable consensus, public block explorer, open testnet.

Hyperlocal social and civic networks. Conference and event operations. Community currencies and reward programs. Loyalty systems for local commerce. Any consumer-grade product whose users shouldn't have to learn what gas is to use it.